The bu.edu homepage, featuring the College of Arts & Sciences alumni magazine spring 2010.
Boston University launches a new public facing comprehensive Sports Medicine services group and this group needs a bold entry into an already saturated market. The BU brand voice is edgy and the tone striking. This new comprehensive group covers everything from rehab to fitness testing and nutrition.
Royal Caribbean's loyalty program, the Crown And Anchor Society, deserved a makeover. As an integral part of the team, and the lead Art Director, I was able to refresh the face and the contents of this publication. The Crown and Anchor Society is an extremely successful loyalty program, creating a community for it's members and offering savings. In the quarterly magazine, members find facts and information on destinations, history, trivia and events shared by its own members.
Unigraphic expands their services from prepress and color expertise to include printing. Along with a rebrand effort, Unigraphic announces the shift in trade publications in a fun way.
A premium credit card mailer for a high end retail venue is put together as a gift box with a lifestyle spin. Not so much a new concept but a new package with a high open rate for Ralph Lauren consumers.
How do you create a brochure for a ship that doesn't exist or at best is in dry dock? Get creative. Yes, make something great with what you have. The flowrider, or on-board surf machine, proved to be great material for all. The pre-launch initiative included emails, Crown & Anchor Magazine inserts, the brochure, and PR events. A great success for Royal Caribbean.
In preparation for the release of the new Volkswagen GTI Rabbit, we communicated to current and past owners of high performance vehicles in a stepped process. First, flocked postcards with drive to web. A mini-site with flash introduction and a data collection form. Followed by emails, drivers events at local race tracks, and video. Key was creating a buzz around the product pre-launch. All of this was put together with an ode to the previous VW Rabbit and a retro vibe.
VW partnered with various companies to create promotions that were relevant and appreciative of their consumers. • In order to capture more data on GTI owners, who are typically reluctant to share info and prefer to be seem as different from the rest of VW owners, VW partners with Skip Barber Racing school for an amazing giveaway. • VW partners with their local dealers to have 9 to 5 Test Drive days right at your office with various incentive offers and lots of fun atmosphere.
A fun task to take on, the VW GTI audience is a very particular group, different from the rest of VW consumers. There is a specific group interested in modifying their vehicles to get even higher performance out of them. They are aspiring car racers and overall car fanatics. We were able to co-brand with the Skip Barber Racing School, offering three days of training and racing on a track to three lucky winners out of a mailing of 6,000. A simple short flat mailer with a little racing tire sticking out and an offer as great as that was enough to get nearly full response.
This VW event brought the fun right to your office, or the parking lot anyway. Incenting consumers to get out of the office and into a VW during scheduled 9 to 5 Test Drive days, we created an event that included lunch, tchotkes, and partnered with loal dealers to get potential consumers in vehicles. The program was tested at both GAP and Apple headquarters. Here you see announcements large enough not to get lost in the shuffle, with small clever tear-aways just in case your office has no room to spare.
